Tuesday 23 July 2013

TOP Fashion: J.E.W.D. statement jacket

TOP Fashion: J.E.W.D. statement jacket

"At some point you will dislike your job,
At certain point you will have some low time;
That is not the end,
That is your turning point,
and it happned for us 7-8 years ago."
- Julio the designer; Edwin the producer;
Terry the PR and accessories designer, J.E.W.D

Jesus - Eternity - Worship - Darah


One of the reasons why L started this blog is to support local brands,
learn more about them, and see what we can do together,
to make the world a better place.
And we invite you, to hop on this journey with us.
This time, with J.E.W.D, broadcasting live, at their studio.



Timeless fashion to bring out Christianity


"This brand is a kind of self therapy for us,
it brings positivity.
We want to use this brand to change our lives,
as well as others' lives.
Clothing is just the commercial stepping stone."




Creative channel to spread out hymns

"We want to bring real happiness through mental inspiration as well.
In the future, we want to develop into different collaborations, books, wine, toys...
so that all can have a chance to meet god in a new way."

  
Designer Julio's belief  -  the existence of parallel universe
 "I believe that each amazing thing has two sides --
-- Spiritual and Earthy -- God and fashion --
The two worlds must balance so that something magical can be made."

Worship, Rock n' Roll Style

"You say my clothings are on the dark side and contradict God?I'd say my design is just futuristic.
I want to transport my wearer through time space,
like star trek,
you see people slide through layers and sent to a different world,
that’s my interpretation of time space with lots of lines in my work."


Local Hong Kong brand that did not go localized

"At first our clothes are more accepted in Europe than in HK.
Because people are lacking creativity from heart here.
I can't really see anyone wearing something strong like a statement jacket."
 


"But after Vogue, Elle, GQ all came to our event at Paris Fashion week,
we received drastic difference in the amount of feedback.
HK Showroom are suddenly interested in us."


"Ultimately, we want to use LVMH as a blueprint,
inspire fresh grads to mentor their own brands,
slowly turn it into a fashion group.
We don’t know how long it will take,
but we hope it will happen one day (and asap)."
these are two jackets

 -- Make me a channel of your peace (piece) -- 
Stay on TOP,
L. & Yancy

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